New Item Launch

Pivotal in achieving single largest new item launch (Cheese-It Twisters) in the history of Kellogg's snacks. Provided leadership and direction to cross-functional teams. Developed detailed launch plans, priorities, precise launch goals and turn-key selling solutions and collateral. Instituted a launch countdown approach aimed at driving account excitement and momentum that gained customer acceptance and support.

Achieved 90% All Commodities Value (ACV) distribution - speed to shelf within first two weeks of launch
Attained greater than 75% ACV/Off-Shelf Display
Generated $9M in revenue in first week

New Product Launch

Handpicked by Senior Vice-President of Sales and Senior Vice-President of Marketing to pioneer new product and launch for entire portfolio of Kellogg's Snacks representing millions in sales revenue. Collaborated with Category Management to analyze and identify key areas of opportunity. Evaluated launch plans and go-to-market strategy, including development of strategic go-to-market launch model.

Improved speed to market/distribution by six weeks
Achieved continuous sales revenue increases of more than 20% over three years

Business Plan Processes

Spearheaded first national customer strategic business plan process for Kellogg's Snacks. Engaged and directed cross-functional team in brand marketing, innovation, customer insights, merchandising and operations. Partnered with top national accounts, Wal-Mart and Kroger.

Achieved top ratings in company

Guided development of twenty-two account business plans. Created a peer team representing zones and driving ownership and accountability.

Secured new business and reduced region trade spending by 6%, approximately $1.4M

Sales Management

Sales Leader of Chicago Zone for five years

Awarded "Zone Manager of the Year, "Top Zone"

Revenue budget - Exceeded five consecutive years; total growth 26.2%
Profit and Loss - Exceeded top line revenue and bottom line contributions five consecutive years
Market Share Growth - Grew cookies six points and crackers four points
Productivity - Re-engineered Zone Operations in 1998 with productivity improvement of over 4%
In-Store Execution - Improved in-store displays by 10%
Turnover - Reduced by 10%
Team Development - Five manager promotions

Led District Sales and Operations across 260 "Equity/Franchise" independent distributors and twelve "Master/Broker" distributors. Controlled $80M profit and loss, thirty-two managers in eight states, regional and national customers, grocery and mass channels, in-store execution and overhead expenses.

Grew sales 1% over history
Reduced overhead expenses 10%, totaling $364 ,000